They searched for the optic and the cleaning kit. The store that showed up was the big box, not you.

Q: Does this touch the bound book or 4473 records?

No. We read sellable, non-regulated items with a count and a price. Compliance records are never read.

Q: Is it worth it if the main product can't be listed?

For most shops the accessory and apparel wall is the larger share of SKUs, and it's the search a new customer makes first. Put that wall in the answer and the firearms conversation happens at your counter.

Q: I run the firearms counter inside a pawn shop.

Same answer. If your system tracks the retail items with a count and a price, the listable categories can publish, and the firearms and pawn records stay where they are.

Q: I'm on an older FFL system.

Perfect. That's who we built this for. If your register tracks a sale, we can put it online.

Gun shops carry two kinds of inventory: the regulated items the search engines and delivery apps won't list, and everything else — optics, holsters, apparel, cleaning gear, range accessories, knives, outdoor gear — which they will. Zachcart publishes the listable part of your shelf to Google Search and Maps and to AI answers, synced from the FFL system you already run, and keeps the regulated part where you and the law decide it belongs.

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16POS SYSTEMS RESEARCHED

0CONNECTED TODAY

0ON GOOGLE'S FREE LOCAL INVENTORY LIST

Firearms retail is regulated-plus-everything-else retail.

Start with what's true. Firearms and ammunition can't be listed on Google's shopping channels or the delivery apps, and no feed changes that. But the search that brings a new customer into a gun shop is often for the accessory — the scope, the holster, the ear protection, the cleaning rod — and that search goes to the big box, because it published a feed for exactly those categories and you didn't. Your shop has the deeper accessory wall and the staff who can mount the optic. Search an accessory you always stock plus "near me." If you don't appear, that's the dark shelf.

POS systems firearms stores run

16 systems · 0 connected

Firearms retail runs on FFL-built systems — AXIS, Orchid, GunBiz, CloudFFL, coreSTORE, Trident 1, POS-BRO, Rapid Gun Systems and the others that keep the bound book — plus the pawn systems that handle the firearms counter in a pawn shop. Sixteen systems in all, none connected yet; each connects by request.

POS system	Company	Runs as	Store size	Google free local inventory list	Delivery connectors (vendor-native)	Zachcart
Markt POS	POS Retail Software LLC; sold via POS Nation	cloud	micro, small	—	not confirmed	CONNECTOR AVAILABLE
Ascend RMS	Trek Bicycle Corporation; purchased by Trek in 'the early 2000s'	hybrid	small, mid-size	—	not confirmed	BY REQUEST
Booksy	Booksy	cloud	micro, small, mid-size	—	not confirmed	BY REQUEST
MyTime	MyTime	cloud	small, mid-size	—	not confirmed	BY REQUEST
AgVantage Retail	AgVantage Software Inc.	hybrid	small	—	not confirmed	BY REQUEST
Cigars POS	CloudFFL; HQ not verified	cloud	micro, small	—	not confirmed	BY REQUEST
ConsignCloud	ConsignCloud LLC	cloud	small, mid-size	—	not confirmed	BY REQUEST
DaySmart Vet	Defender POS	not stated	small	—	not confirmed	BY REQUEST
Merchant Ag	Ever.Ag	cloud	micro, small	—	not confirmed	BY REQUEST
Oracle NetSuite POS	Oracle Corp. (NYSE: ORCL)	cloud	micro, small	—	not confirmed	BY REQUEST
PawnMate	not stated	cloud	micro, small	—	not confirmed	BY REQUEST
PawnSmarts	not stated	cloud	micro, small	—	not confirmed	BY REQUEST
PetLinx	Neefeco LLC dba FFL-BRO	cloud	micro, small	—	not confirmed	BY REQUEST
Quickvee	Rapid Gun Systems; support routed via rapidpos.com — not the same as listed 'Rapid RMS'	not stated	small	—	not confirmed	BY REQUEST
Sweed POS	The General Store	on-premise	small, micro	—	not confirmed	BY REQUEST
ThriftCart	ThriftCart	cloud	small, mid-size	—	not confirmed	BY REQUEST

Connected systems link to their integration page. Run a system that is not listed? Browse the full directory or ask us.

What this mix means for your store

Nine of the 16 systems are cloud, so most gun shops connect by API. Not one appears on Google's free local inventory list and none reports a delivery connector, which fits a category where vendors assumed nothing could be published — and the FFL systems were built around compliance, serialization and the A&D book, which they do well. What matters for a feed is that every one of these systems already separates regulated items from everything else, because the law requires it. That category structure is what lets us publish the accessory and apparel wall while firearms, ammunition and anything else the channels restrict stay offline, excluded by category rather than by hand. Most owners are surprised by how much of the store that leaves on the table — in a good way.

If your register tracks a sale, we can put it online

AXIS, Orchid, CloudFFL, coreSTORE and the cloud FFL systems connect by API. The server-based systems connect by remote connector. Before anything publishes, we map your categories with you so regulated items are excluded at the category level; the bound book is never read.

POS integrations How local inventory works

Four outcomes. One connection.

Your in-stock optics, holsters, apparel, cleaning gear and range accessories on Google Search and Maps when someone nearby searches for them.

Product pages under your store's name for the listable catalog — clean data, live stock, no website project.

Your accessory wall as an answer AI assistants can cite for "who has a [brand] holster in stock near me."

No dark orders: the last one sells and it's off the feed within a minute.

For distributors and buying groups

Serve hundreds of independent dealers? One agreement puts every store's listable shelf in the answer, and your reps get a consented, live read on what's moving at the counter.

For distributors & co-ops

Asked by owners like you

Still have a question? Ask us

Can you list firearms or ammunition on Google or the delivery apps?

No. The channels prohibit them, for every vendor and every feed. What we publish is the rest of the store — optics, holsters, apparel, cleaning and range gear — with regulated categories excluded at the category level so nothing crosses the line.

Does this touch the bound book or 4473 records?

Is it worth it if the main product can't be listed?

I run the firearms counter inside a pawn shop.

I'm on an older FFL system.

Related verticals

Sporting Goods Bike & Outdoor Resale & Pawn All verticals

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